The Selling Power of the Multiple Listing
Service (MLS)
The "MLS" really is how real estate is bought
and sold. Since the "MLS" does have a large
impact on the sale of your home, I will explain how
it works.
The local Realtors® Association is a part of the
National Association of Realtors® and is an organized
entity designed to help real estate agents from many
different companies cooperate with each other, establish
guidelines for service and ethical issues, and strive
to make the real estate community more professional.
It also oversees the "MLS" computer system
- the source agents turn to first to find properties
for their buyers.
It is through the "MLS" that most of the
residential real estate deals are brought together.
As realty professionals, Realtors have all agreed to
exchange information about properties for sale in order
to help sell homes for the best price possible in the
least amount of time. Realtors pay an annual fee to
the Realtors® Association for the right to publish
information about your home in the computer system.
The most important work Realtors do to market your
home to other Realtors® on the "MLS" is
to offer detailed listing information and a photo of
your home.
The MLS will give you maximum exposure and this is
the key to a successful transaction. There is no other
effective way to sell your property and be successful.
How does the
flat fee mls listing service work?
As a Kingman, Arizona for-sale-by-owner you now have
the option of getting your property (home, condo, townhouse,
land or rental) listed in the Kingman, Arizona Multiple
Listing Service (MLS) by a licensed real estate broker
for a small flat fee.
Please note that the only way to get your property
listed in the MLS is by a licensed real estate broker.
You cannot list a property in the MLS yourself.
As a for-sale-by-owner you have the right to sell your
own home, even while listed in the MLS. Kingman, Arizona
home sellers pay no commission if sold "by owner"
without the aide of a realtor.
If your home sells thru a real estate agent, you only
pay that agent a commission upon successfully closing
of your property. Remember you only pay a commission
to the agent that brings your buyer. The agent that
lists the property in MLS does it for the small flat
fee of $297.00. There are no additional charges or hidden
fee associated with the service.
You are getting the same benefit as listing with a
full service realtor at a traditional 6% commission.
However, you are only paying half that commission, plus
a flat fee up front to get listed in the MLS.
When a realtor calls you for a showing and brings a
potential buyer, you will know that buyer has already
been pre-qualified for a mortgage loan. Realtors do
not show homes to buyers until they show proof they
have been pre-qualified for a mortgage loan.
Plus the potential fear factor of letting strangers
into your home to show your own property as a "for-sale-by-owner"
is diminished. You have peace of mind when a realtor
calls you for a showing and has identification to prove
he's a realtor, and you also know the realtor found
your property in the MLS.
The flat fee mls listing service is the only way to
sell your property.
The Multiple Listing Service (MLS) is the key to Home-Sales
Success. The MLS lists the vast majority of real
estate listings which are listed "for sale"
by real estate brokers and their agents. All types of
real estate property is listed in the real estate multiple
listing service; houses, townhomes, condominiums, commercial
property, lots, acreage and even rental properties.
There are hundreds of local Multiple Listing Services
located thruout the nation. Real Estate Associations
in all 50 US states run their own MLS Systems. Statistics
show that homes listed on the MLS sell faster.
Plus your home will also appear on Realtor.com and
many other local and internet websites as listed below:

You only pay a commission to any agent that brings
you a buyer for your home at closing. Your savings add
up to $1,000s.
- For example a home that sold for $300,000 - listed
with a traditional 6% commission agent costs your
$18,000 at closing
- With the flat fee mls listing service method, a
home that sold for $300,000 - listed with a flat fee
broker will cost you 1/2 of that or $9,000 at closing,
plus the up front flat fee of $297.00.
"The MLS" is the secret to success of real
estate sales, directly responsible for about 4 of 5
sales nationwide. About 85% of home buyers use a REALTOR®
to help them locate a property. When a possible buyer
contacts a Real Estate Agent regarding a home purchase,
the Agent will search the MLS for homes matching the
buyers' desires, wants and needs. Statistics show that
homes listed on the MLS sell faster.
The Realtor® MLS system will help you to sell your
home faster and for top dollar!
By listing your home in the MLS the vast majority
of REALTORS® will become aware that your property
is available as well as its price and features. The
MLS is the key to a successful sale and enables you
to have maximum exposure. It is simply the greatest
marketing tool ever invented for selling your home.
Important information about your property is listed
on the MLS. This information includes general data such
as square footage and number of rooms, to such details
as whether you have central air conditioning or hard
wood flooring. There is also a photo taken and a description
of what makes your house "special."
Real Estate Agents search the database for homes that
fit the price range and needs of their clients. They
pay special attention to homes that have been recently
placed on the market, which is one reason you get a
lot of attention when your house is first listed.
The main point about having your house listed in the
MLS is that you expand your sales force by the number
of area MLS members. Instead of having just one agent
working for you, now you may have hundreds or even thousands,
depending on the your area.

|